A Fresh Perspective for Daman's Dining Scene

Project Overview

Kalamari, a premier dining destination in Daman, is part of the exclusive Daman Club. However, the previous marketing efforts were not effectively communicating the restaurant’s open-door policy for the public. Recognizing the potential to broaden the brand’s reach, Kalamari approached us after seeing the results we delivered for one of our other clients. Our primary objective was to shift the perception that the restaurant was only accessible to club members, positioning it as a vibrant and inclusive venue for everyone.

Industries

  • Food & Beverage (F&B)

  • Hospitality & Dining

Objective

  • To raise awareness that Kalamari is open to all, not just club members.

  • To strengthen the restaurant’s online presence and reputation.

  • To generate increased footfall and bookings through strategic marketing.

Result

  • We launched a comprehensive influencer marketing campaign that featured local influencers, showcasing the restaurant’s ambiance, food offerings, and inclusive atmosphere.

  • The campaign significantly boosted awareness, shifting public perception, and increased customer visits from a broader audience.

  • With fresh, engaging content and targeted marketing efforts, Kalamari’s social media engagement saw a marked improvement, resulting in greater brand visibility and customer loyalty.