Singh’s Den – Launch Marketing Campaign
Project Overview
Singh’s Den is a fine-dining restaurant that blends traditional Indian flavors with contemporary culinary presentation, inspired by iconic establishments like Taj and Oberoi. This unique fusion concept, termed “Singdane,” represents the restaurant’s philosophy of merging tradition with modern sophistication. As a new franchise extension of the renowned “We Are The Daba” brand from Daman, Singh’s Den marked an ambitious step into the premium dining segment.
Results:
Achieved high engagement organically with zero advertising spend
Successfully positioned Singh’s Den as a luxurious yet culturally rooted fine-dine destination
Drove immediate customer visits through local influencer buzz and content virality
Objective
The primary goal was to launch the brand and generate strong initial awareness without relying on a paid advertising budget. The campaign aimed to build organic traction through storytelling, content marketing, and authentic word-of-mouth engagement.
Strategy & Execution:
We initiated the launch marketing campaign with a content-first approach, focusing on visually rich storytelling and consistent narrative-building across social platforms. To amplify reach, we collaborated with select micro-influencers on a barter basis, emphasizing genuine experiences over sponsored promotions.
The first collaboration, featured on the popular Valsad News social media page, delivered outstanding engagement—significantly increasing brand visibility and driving substantial on-ground footfall within the first week of launch.
