Turning a Local Restaurant into a Lifestyle Destination

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Project Overview

The Bell Tower, a multi-cuisine restaurant and lounge, approached The Crowners to rebuild its digital identity and establish authentic engagement. The brand had a large but inactive follower base, and our mission was to clean the audience, create real impact through events, and position the venue as the go-to destination for dining, drinks, and experiences in Vapi.

Industries

Food & Beverage • Hospitality
Category: Social Media Marketing | Event Promotion | Meta Ads | Brand Content Creation

Difficulties We Faced

When we took over the account, the biggest challenge was a high number of fake and inactive followers, resulting in poor reach and engagement. Beyond that, the local restaurant space in Vapi was highly competitive, making it crucial to differentiate The Bell Tower through content quality, brand tone, and digital experiences that reflect its premium vibe.

Our Approach

We started by performing a complete social media audit, removing fake followers and resetting the page for organic growth. Then, we launched high-performing Meta ad campaigns focused on:

  • Event promotions (DJ nights, live music, weekend experiences)

  • Dining campaigns to highlight ambience, cocktails, and cuisine

  • Room booking ads for The Bell Tower’s hospitality segment

Our creative team developed consistent brand visuals, motion content, and reels that captured the restaurant’s personality blending luxury, fun, and approachability.

Turning Celebration Into a Full-House Experience

Project Overview

To close the year with a bang, The Crowners partnered with The Bell Tower to create a high-impact New Year campaign focused on driving event bookings, influencer buzz, and digital visibility. The goal was simple make The Bell Tower the most talked-about New Year destination in Vapi and convert online engagement into real-world attendance.

  • Generated ₹5 Lakh+ in confirmed bookings directly through Meta Ads.

  • Sold out the event despite having one of the highest-priced tickets in the local Daman region.

  • Achieved 300% surge in profile engagement and record message inquiries within 10 days.

  • Strengthened The Bell Tower’s brand equity as a premium event and dining destination.

Difficulties We Faced

  • Competing against several high-profile New Year events across the region.

  • Aligning influencer content with the restaurant’s premium yet youthful tone.

Our Approach

We started by defining a visual storytelling strategy that blended festive energy with The Bell Tower’s classy aesthetic.

  • Visual Identity: Designed vibrant, premium-looking creatives combining gold, champagne tones, and party textures to reflect the “New Year Blast” vibe.

  • Reel Production: Crafted engaging, fast-paced reels showcasing event teasers, DJ nights, décor setup, and glimpses of prior events creating FOMO-driven excitement.

  • Influencer Marketing: Collaborated with local influencers and lifestyle creators to generate organic pre-event buzz, story shoutouts, and RSVP engagement.

  • Meta Ads: Launched targeted ad campaigns for event bookings and table reservations, using interest-based segmentation and geolocation to attract high-intent audiences from Vapi, Daman, and Silvassa.

From Rainy Season Revamp to Record-Breaking New Year Sales

Project Overview

Campaign Overview

The Crowners worked with The Bell Tower to execute a two-phase marketing journey — starting months before the New Year. Our goal was to build consistent visibility, drive room bookings, and set the stage for the biggest year-end event in Daman and Vapi.

Phase 1 – Pre-Buzz Campaign

During the rainy season, The Bell Tower’s hotel rooms had almost no online presence. We identified this gap and created a visual showcase campaign highlighting the property’s stay experience, interiors, and ambience.

  • Hotel Room Promotion: Crafted lifestyle-driven visuals and short reels for Meta ads.

  • Result: Achieved 100% occupancy within the campaign period — a first for the property.

  • Insight Gained: High engagement from Daman-Vapi audiences indicated a strong local travel and staycation interest.

Building on this, we executed a December 7th pre-party promotion, testing audience interest and ad responsiveness. This served as a real-time data collection phase for the upcoming New Year campaign.

Phase 2 – New Year Blast 2025 Campaign

Launched on 20th November, our main campaign focused on:

  • Visual Storytelling: Vibrant creatives and cinematic reels for event teasers.

  • Influencer Collaborations: Local lifestyle influencers generating early RSVPs.

  • Meta Ads: Conversion-optimized ad sets driving both room and event inquiries.

This phased strategy allowed us to retarget high-intent audiences from the pre-buzz stage, maximizing efficiency and conversion rate for New Year bookings.

Results & Impact

  • 100% occupancy during the pre-buzz hotel campaign.

  • ₹5 Lakh+ in event bookings generated via Meta Ads for the New Year event — a major jump from the previous ₹3 Lakh average.

  • Established The Bell Tower as a premium F&B and hospitality destination, offering the highest-priced tickets in the Daman region while still selling out.

  • Created a consistent marketing funnel, turning audience data from pre-events into profitable results for larger campaigns.